The Diverse Aren’t Interested In Diversity

Steve Sailer

06/13/2012

Here’s a recent Nielsen ratings for the most popular cable network (not broadcast networks like CBS) shows among blacks. It’s not too diverse, except for Keeping Up with the Kardashians, where the sisters keep marrying NBA players of varying degrees of blackness, and pro wrestling, which is quite integrated.

Top 25 Cable Shows in Black Households

Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NBA PLAYOFFS- ROUND 2

TNT

15.0

22.4

2,836

2

NBA PLAYOFFS- ROUND 2

TNT

14.0

20.1

2,566

3

NBA PLAYOFFS-CONF SEMIS

ESPN

13.6

22.4

2,581

4

NBA PLAYOFFS- ROUND 2

TNT

12.0

19.5

2,259

5

NBA PLAYOFFS- ROUND 2

TNT

11.1

16.4

1,963

6

NBA PLAYOFFS- ROUND 2

TNT

9.8

15.5

1,789

7

NBA PLAYOFFS-CONF SEMIS

ESPN

9.7

14.2

1,728

8

NBA PLAYOFFS-CONF SEMIS

ESPN

9.5

15.5

1,711

9

NBA PLAYOFFS-CONF SEMIS

ESPN

9.5

15.3

1,732

10

THE GAME

BET

9.1

12.9

1,807

11

NBA PLAYOFFS- ROUND 2

TNT

8.7

13.3

1,622

12

NBA PLAYOFFS- ROUND 2

TNT

8.5

13.6

1,570

13

BASKETBALL WIVES 4

VH1

8.2

12.1

1,603

14

NBA PLAYOFFS- ROUND 2

TNT

8.1

13.2

1,485

15

LETS STAY TOGETHER S2

BET

7.3

10.4

1,433

16

LA LAS FULL COURT LIFE 2

VH1

6.2

8.7

1,217

17

HOUSE OF PAYNE

TBS

5.6

8.7

1,120

18

WWE ENTERTAINMENT

USA

5.4

7.4

1,150

19

HOUSE OF PAYNE

TBS

5.0

8.1

943

20

NBA PLAYOFFS PRE-GAME

TNT

4.9

7.9

874

21

NBA PLAYOFFS PRE-GAME

TNT

4.5

6.4

849

22

WWE ENTERTAINMENT

USA

4.5

6.2

864

23

BASKETBALL WIVES 4

VH1

4.3

5.9

844

24

KEEPING UP KARDASHIANS

E! TV

4.2

6.0

756

25

THE GAME

BET

4.1

5.8

752


I can’t find a similar list for white households. The industry seems to report breakouts of data as Everybody, blacks, and Hispanics.

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