04/08/2023
From The New York Times news section:
When bottles of a hair-care product favored by Black women started getting harder to find, all eyes turned to the influencers.
By Sandra E. Garcia
April 5, 2023When vials of Mielle Organics’ rosemary-mint hair oil started disappearing from store shelves this year, Black women who had come to rely on the product were appalled.
Social media sleuths quickly found that in December, the influencer Alix Earle had shared with her nearly five million followers on TikTok that she had experienced “tremendous hair growth” while using the oil. Joining a wave of other influencers who had also started to endorse the product, Ms. Earle, who is white, added it to her Amazon storefront, where she earns a commission when her followers buy the items that she recommends.
In post after post on social media, Black women lamented that all this attention did not bode well for their favorite product. In their view, an oil that they felt had been created specifically for their hair, when relatively few products are, had been hijacked by non-Black consumers. (Ms. Earle did not respond to requests for an interview.)
“At one point, it was sold out at every single Target in New Hampshire,” said Ronelle Tshiela, 23, a law student at the University of New Hampshire, who had used the oil for several years.
America needs more Korean immigrants to open black hair care product stores in New Hampshire.
“I was frustrated because as a Black woman, there’s not that many options to begin with. The natural and ethnic hair care aisle is very limited.”
May I be so unkind as to suggest that this hair oil probably doesn’t make anybody’s hair grow?
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