August 08, 2023, 02:59 PM
Blacks make up roughly one-eighth of the U.S. population. So why do they now seemingly comprise at least one-half of all people in TV commercials? Whites often grumble about this privately, but maybe they should go public. For the advertising industry’s obsession with casting blacks is more than affirmative action run wild. It is mental reprogramming designed to convince whites of their eventual demographic demise.
In the advertising industry, diversity and inclusion are red hot. Whether the medium is television, newspapers, magazines, billboards, or the Web, ad agencies and their corporate clients are fully on board with the Total Social Equality bandwagon. Sidelining whites, they believe, is good for business because it supposedly expands a company’s market reach. Television, which accounts for around 40 percent of all advertising expenditures in America, is the focal point. This is not your father’s Madison Avenue.
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