December 16, 2022, 06:20 PM
We would like to bring to your attention the meticulous nature of how corporate advertisers and marketers across the board carefully delineate two separate “December celebrations,” depending on which side of the Pond you are on.
For example: The ECONOMIST’s Holiday Double Issue Is A Christmas Double Issue In Asia, Africa And The Middle East
This isn’t an isolated incident unique to one corporation. In fact, it happens virtually across the board within companies that run both U.S. and U.K. operations simultaneously.
Here’s Tiffany & Co.’s landing page for gift buying guide in the U.S. and U.K. respectively.
You’ll notice that “Holiday Gifts” becomes “Christmas Gifts” when switching to the U.K. site.
The same is true with Apple’s gift guide
An example from Etsy is particularly egregious, as they even opted for incorrect grammar in the U.S. version by stating “get a headstart on holiday” instead of “get a headstart on Christmas”.
Even when it comes to Santa Claus, who is a character exclusive to Christmas and Christian tradition, American corporations are refusing to use the word “Christmas” in association with him, as seen in designs for Google’s Santa Tracker.
Hell, even NORAD’s decades-long tradition of “tracking Santa” refuses to use the word Christmas, including on Christmas Day, when wishing it’s followers “Happy Holidays” on social media.
For more on the War on Christmas, click here.
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